I first caught a glimpse of Minna Parikka‘s iconic bunny heels (…and yes, she has an entire category on her website dedicated to the eponymous line) strolling down the wonderful window shopping street that is Aleksanterinkatu in Helsinki.
Minna’s whimsical designs range the gamut from sneakers with rubber duckies…
…to platforms and unicorn stilettos that could perch perfectly beside a My Little Pony collection.
In addition to heels and flats, there are also some funky sneakers and slip ons that will jazz up any plain white tee and denim ensemble.
“MY DESIGNS ARE LIKE LOVE LETTERS FROM ONE SHOE LOVER TO ANOTHER. LIFE IS TOO SHORT TO TAKE STYLE TOO SERIOUSLY.” ~Minna Parikka
The store has fun lip shaped couches that seem to pout begging you to try at least one of Minna’s fantastic shoes on.
You’re just as likely to see trendsters trying on the Pom Pom collection as you are to see a businesswoman in Minna’s store debating whether she ought to go with the Drew Black or the Jackie Ruby Glitter. (For the record, I nudged the lovely woman in the direction of the bunny ears plus glitter. Why not go all in, right?)
She also has an adorable line for kids called Minna Parikka Mini.
The brand launched in 2005, in Minna’s native Helsinki. Her shoes are sold in 25 different countries. Sadly there isn’t a Minna Parikka store in the states… yet, but you can snag them online.
00100 Helsinki, Finland
10:00am – 6:00pm Monday through Friday
10:00am through 5:00pm Saturday