In Dr. Seuss’ illustrious children’s book, Green Eggs and Ham, Mr. “Sam” Sam-I-Am is on a mission to help a character try out a new dish called green eggs and ham. Similarly SAM (South African Market) in Cape Town, South Africa is also on a mission to get you to try out new things, primarily unique items crafted by some of South Africa’s top designers and creatives.


Gold Mine – Local South African Jewelry Designs on Display at SAM in Cape Town


Owner Naomi Bossert started SAM to display and help young designers to build up their brands and grow them. Whether you’re on the hunt for African and South African fashion, womenswear, menswear, accessories, homewares, furniture, decor, stationery, art and illustrations or refined jewelry you’re sure to find at least a few unique bits and bobbles that catch your eye at SAM.


Pretty in Pink – A Table Full of Style at SAM in Cape Town, South Africa


SAM also carries pieces from the likes of Pernickety (out of Hermanus just southeast of Cape Town) and Swaziland based Quazi Design (which makes funky earrings out of re-purposed magazine paper).


Film Star – A Yellow Jewellery Necklace from SAM (South African Market) in Cape Town, South Africa


SAM also has a really neat range of 35mm diapositive film necklaces from a Cape Town brand called Yellow Jewellery. Yellow Jewellery’s pieces come in a vintage cassette box instead of your usual cardboard jewelry box which is a pretty rad way of packaging pieces.


Loosen the Purse Strings – Hand Painted Pouches on Display at SAM


Hand painted totes and pouches as well as scarves, shoes and even interior design pieces are also available at SAM. If you’re looking for examples of the best of the best in South African design, head to SAM and by the end of your visit you’ll probably be saying, “They are so good so good you see!”


SAM (South African Market) in Cape Town, South Africa


SAM (South African Market)
67 & 69 Shortmarket Street
City Centre, Cape Town, South Africa
*SAM used to be at 107 Bree Street, Cape Town, South Africa, but it relocated to this new location.
Hours: Monday Through Friday 10:00am to 6:00pm, Saturday 10:00am to 3:00pm
Phone: +27 83 690 6476
Email: and
Pricing (All in South African Rand or ZAR): Necklaces Around R300, Hand Painted Pouches R152