Our first thought when we stumbled across the window display at João Rôlo Couture in Lisbon, Portugal was princess dresses.

 

Feathered and beaded peach and baby blue dresses on display at João Rôlo Couture (a haute couture gown atelier in Lisbon, Portugal). Photo Courtesy of FoodWaterShoes
Feathered Friends – Stunning Haute Couture Dresses on Display at João Rôlo Couture in Lisbon, Portugal

 

João Rôlo‘s dresses are so excruciatingly gorgeous they’ll make you immediately want to install a red carpet somewhere in your home just so you can flutter around in one of his feathered confections.

 

João Rôlo Couture's sign hangs outside the local fashion designer's boutique in Lisbon, Portugal. Photo Courtesy of FoodWaterShoes
Perfectly Polished Dresses and Gowns Can be Found at João Rôlo Couture in Lisbon, Portugal

 

He opened his first store and his atelier in the 1980s and has risen to become one of, if not the most, prestigious Portuguese couturiers.

 

An emerald green gown with gold floral embroidery and beading. The silk high slit dress is on display at João Rôlo Couture (a haute local couture atelier boutique in Lisbon, Portugal). Photo Courtesy of FoodWaterShoes
Green With Envy – A Lovely Emerald High Front Slit Design at João Rôlo Couture in Lisbon, Portugal

 

As soon as you enter João Rôlo Couture you’ll be enchanted. Jewel tones or candy colored hues bedeck each glamorous gown.

 

A rack of gorgeous gowns hang on display at local haute couture atelier João Rôlo Couture in Lisbon, Portugal. Photo Courtesy of FoodWaterShoes
Closet Case – Dream Designs on Display at João Rôlo Couture in Lisbon, Portugal

 

The only other approachable high end brand that made our hearts melt in the same way is Alexis Mabille‘s namesake shop which can be found in Paris’ Galerie Vivienne.

 

A gorgeous red gown with embroidered flowers that went to the 2018 Cannes film festival. João Rôlo Couture's Daniel Pinheiro is holding the dress by its hanger in the local Lisbon, Portugal boutique. Photo Courtesy of FoodWaterShoes
Code Red – João Rôlo Couture’s Daniel Pinheiro Holds a Ravishing Gown That Took a Trip to Cannes This Year

 

From the moment we walked in, we felt welcomed, not judged. In our case, Daniel Pinheiro eagerly greeted us as soon as we passed through the door.

 

Clearly we have a passion for all things fashion. Here are some of our favorite beautiful boutiques in the world.

 

As luck might have it, you might even catch a glimpse of the designer himself. João Rôlo can often be found buzzing around attending to one of his creations. During our visit he graciously stopped what he was doing to pop by and say hi.

 

A baby blue silk dress with beautiful gold floral beadwork and embroidery. The gorgeous gown is on display at local fashion designer João Rôlo Couture's boutique in Lisbon, Portugal. Photo Courtesy of FoodWaterShoes
Goldplay – A Baby Blue Silk Confection With Beautiful Beadwork at João Rôlo Couture in Lisbon, Portugal

 

You’ll swoon over each romantic detail and embellishment. All of the lace, flowers and embroidery you see on each piece is done by hand.

 

Gorgeous gowns hang on the rack in the front parlor at local fashion designer João Rôlo Couture's atelier in Lisbon, Portugal. Photo Courtesy of FoodWaterShoes
Avant Garden – The Pretty Front Parlor at Local Fashion Designer João Rôlo Couture’s Atelier in Lisbon, Portugal

 

Luxurious fabrics like chiffon, silk mikado and tulle spill across the stylish, yet approachable parlor. Each exclusive handmade dress is like a vision plucked from your dreams. There are regal wedding dresses as well as gowns you might find fit for the Venice Film Festival.

 

In addition to João Rôlo Couture, here’s a list of other neat little local spots we love across Portugal.

 

From his spectacular stitches to the elegant designs, it’s impossible not to gush over the work your eyes will have the pleasure of seeing at João Rôlo Couture.

 

A pink princess tulle gown with beaded pearls on display at local fashion designer João Rôlo Couture. The haute couture atelier dress boutique is located in Lisbon, Portugal. Photo Courtesy of FoodWaterShoes
Pearls’ Night Out – The Perfect Princess Dress by Local Lisbon, Portugal Fashion Designer João Rôlo Couture

 

Even if you never get an invitation to a ball or a gala or Cannes, swinging by João Rôlo Couture in Lisbon is an opportunity to see how lovely a haute couture atelier can be. After you visit João Rôlo Couture, we highly suggest that you sashay your way on down to Luis Onofre for a pair of Cinderella worthy stilettos.

 

An exterior street view photo of the outside front of João Rôlo Couture (an haute couture dress and gown shop) taken from the sidewalk in Lisbon, Portugal. Photo Courtesy of FoodWaterShoes
João Rôlo Couture in Lisbon, Portugal

 

João Rôlo Couture
Address: Rua Rodrigues Sampaio, 96A
1150-281 Lisbon, Portugal
Hours: Monday Through Saturday 10:00am to 7:00pm *Closed on Sundays.
Phone: +351 21 794 12 10
Email: 
info@joaorolo.pt
Pricing (All in Euros):
 Dresses €2,250 and Up